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Marketing Research/ David A. Aaker, V. Kumar and George S. Day.

By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S.
Material type: materialTypeLabelBookPublisher: New York: John Wiley & Sons, 1997Edition: 6th ed.Description: xvi, 776p.ISBN: 0471170690.Subject(s): Marketing Research
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Includes bibliographical references and index

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