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Marketing management : analysis, planning, and control / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: 4th ed.Subject(s): Marketing -- Management. -- Marketing -- ManagementDDC classification: 658.8
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Includes bibliographical references and indexes.

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