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Marketing research: within a changing information environment / by Joseph F. Hair, Robert P. Bush and David J. Ortinau.

By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill/Irwin, 2006Edition: 3rd ed.Description: xxvii, 700 p.: ill.ISBN: 0077109368.Subject(s): Marketing research
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Book Book Main Library
On Shelf 		HF 5415.2 HAI 2006 (Browse shelf) 1 Available 33729005862987

Includes bibliographical references (p. 669-677) and indexes.

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