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Marketing strategy and competitive Positioning/ by Graham J.Hooley.

By: Hooley, Graham J.
Contributor(s): Saunders, John A | Piercy, Nigel F.
Material type: materialTypeLabelBookPublisher: London: Prentice Hall, 1998Edition: 2nd ed.Description: xii, 482p.ISBN: 0133712532.Subject(s): Target Marketing | Marketing --Management
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Includes bibliographical references and index

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