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Marketing strategy and competitive Positioning/ by Graham J.Hooley.

By:

Hooley, Graham J

Contributor(s):

Material type:

TextPublication details: London: Prentice Hall, 1998.Edition: 2nd edDescription: xii, 482pISBN:

0133712532

Subject(s):

LOC classification:

HF 5415.127 HOO 1998

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Includes bibliographical references and index

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