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Marketing research: an applied orientation/ by Naresh K. Malhotra and David F. Birks.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F.
Material type: materialTypeLabelBookPublisher: England: Pearson Education Limited, 2003Edition: 6th ed.Description: xxi, 786p.: ill.ISBN: 0273657445.Subject(s): Marketing Research | Marketing Research-- Methodology
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HF 5415.2 MAL 2003 (Browse shelf) 1 Available 33729005863670

Includes Bibliographical References

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