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Marketing Strategy/ O.C. Ferrell, George H. Lucas and David Luck.

By:

Ferrell, O.C

Contributor(s):

Material type:

TextPublication details: Cincinati: South Western Publishing co., 1994.Description: xiv, 208p.: illISBN:

0538836539

Subject(s):

marketing --management

LOC classification:

HF 5415.13 FER 1994

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Includes bibliographical references and index.

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