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Marketing Strategy/ O.C. Ferrell, George H. Lucas and David Luck.

By: Ferrell, O.C.
Contributor(s): Lucas, H. George | Luck, David Johnston.
Material type: materialTypeLabelBookPublisher: Cincinati: South Western Publishing co., 1994Description: xiv, 208p.: ill.ISBN: 0538836539.Subject(s): marketing --management
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Includes bibliographical references and index.

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