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Marketing research/ by David J. Luck, Ronald S. Rubin.

By: Luck, David Johnston.
Contributor(s): Rubin, Ronald S.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, New Jersey: Prentice-Hall, 1987Edition: 7th ed.Description: xvii, 683p.: ill.ISBN: 0135578280.Subject(s): Marketing research
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Includes bibliographical references and indexes.

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