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Strategic Marketing: Planning, Implementation, and Control/ Barton A. Weitz, Robin Wensley.

Contributor(s): Weitz, Barton A | Wensley, Robin.
Material type: materialTypeLabelBookSeries: Kent series in marketing. Publisher: Boston: Kent Publishing Company, 1983Description: x, 500p.ISBN: 0534009719.Subject(s): Marketing
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Includes bibliographical references and index

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