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Strategic Marketing: Planning, Implementation, and Control/ Barton A. Weitz, Robin Wensley.

Contributor(s):

Material type:

TextSeries: Kent series in marketingPublication details: Boston: Kent Publishing Company, 1983Description: x, 500pISBN:

0534009719

Subject(s):

Marketing

LOC classification:

HF 5415 STR 1983

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Includes bibliographical references and index

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