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Marketing research: an applied orientation/ by Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, New Jersey: Prentice Hall, 1999Edition: 3rd ed.Description: xxxv, 763, [61] p.: ill.ISBN: 0130131628.Subject(s): Marketing research | Marketing research --Methodology
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Includes bibliographical references and index.

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