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New marketing strategies : evolving flexible processes to fit market circumstances / by Ian Chaston.

By: Chaston, Ian [author].
Material type: materialTypeLabelBookPublisher: London : Sage Publications, 1999Description: vii, 1999 pages .: illustrations.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 0761962026 (pbk.).Subject(s): Marketing -- Management
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Non-fiction HF 5415.13 CHA 1999 (Browse shelf) 1 Available 33729002139181

Includes bibliographical references and index.

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