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Marketing management : text and cases / by Robert J. Dolan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, 2002.Description: ix, 498 p. : ill. ; 26 cmISBN: - 007249980X (alk. paper)
- HF 5415.13 .Q45 DOL 2002
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Main Library On Shelf | HF 5415.13 .Q45 DOL 2002 (Browse shelf(Opens below)) | 1 | Available | 33729005863753 |
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
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