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Marketing management : text and cases / by Robert J. Dolan.

By: Dolan, Robert J.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, 2002Description: ix, 498 p. : ill. ; 26 cm.ISBN: 007249980X (alk. paper).Subject(s): Marketing --Management | Marketing --Management --Case studies
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.13 .Q45 DOL 2002 (Browse shelf) 1 Available 33729005863753

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

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