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Marketing research : an applied orientation / by Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall, 1999Edition: 3rd ed.Description: xxxv, 763, [61] p. : ill. ; 26 cm.ISBN: 0130830445 (case).Subject(s): Marketing research | Marketing research --Methodology
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Includes bibliographical references (p. N1-N34) and index.

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