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Marketing research : an applied orientation / by Naresh K. Malhotra.

By:

Malhotra, Naresh K

Material type:

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN:

0130830445 (case)

Subject(s):

LOC classification:

HF 5415.2 MAL 1999

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Includes bibliographical references (p. N1-N34) and index.

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