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Broadcast/cable copywriting /\bPeter B. Orlik.

By: Orlik, Peter B.
Material type: materialTypeLabelBookPublisher: Boston : Allyn and Bacon, c1998. Edition: 6th ed.Description: xviii, 492 p. : ill.ISBN: 020527143X.Subject(s): Broadcasting --Authorship | Broadcast advertising
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On Shelf
PN 1990.9 ORL 1998 (Browse shelf) 1 Available 33729005833467

Includes bibliographical references and index.

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