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Social mobilization and social marketing in developing communities : lessons for communicators/ Neil Mckee

By: Mckee, Neil.
Material type: materialTypeLabelBookPublisher: Penag : South Bound, 1992Description: 204p. : ill.ISBN: 9839054015.Subject(s): Social Marketing | Social Change | Health education--Marketing--Social Aspects | Public Health--Developning countries | Marketing--Social Aspects
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Includes Bibliographical references and index

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