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Where the suckers moon : an advertising story / Randall Rothenberg.

By: Rothenberg, Randall.
Material type: materialTypeLabelBookPublisher: New York : Knopf : Distributed by Random House, 1994Description: 477 p. : ill. ; 25 cm.ISBN: 0679412271.Subject(s): Weiden & Kennedy --Case studies | Advertising --United States | Advertising campaigns --United States | Advertising agencies --United States | Advertising --Automobiles --United States --Case studies | Subaru automobile --Marketing --Case studies
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Includes bibliographical references and index.

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