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Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

Material type: materialTypeLabelBookPublisher: Chicago : Copy Workshop, 1993Description: 202 pages : illustrations.ISBN: 0962141550.Subject(s): Advertising campaigns -- Planning | Advertising media planning | Marketing -- Planning
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On Shelf 		Non-fiction HF 5837 ADV 1993 (Browse shelf) Available 33729005835850

Includes bibliographical references.

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