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Marketing management: knowledge and skills/ by J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookPublisher: New York: McGraw-Hill, 2007Edition: 8th ed.Description: xvii, 813p.: ill.ISBN: 978007313763.Subject(s): Marketing-- Management | Marketing-- Management-- Case studies
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