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Media economics : understanding markets, industries, and concepts / Alan B. Albarran.

By: Albarran, Alan B.
Material type: materialTypeLabelBookPublisher: Ames : Iowa State University Press, 1996Description: ix, 227 p. : ill. ; 23 cm.ISBN: 0813821282.Subject(s): Mass media --Economic aspects --United States
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Includes bibliographical references and index.

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