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Advertising principles : choice, challenge, change/ by Bruce G. Vanden Bergh and Helen Katz.

By:

Vanden Bergh, Bruce G

Contributor(s):

Katz, Helen E

Material type:

TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1999.Description: xxii, 582 p. : illISBN:

0844229903

Subject(s):

Advertising

LOC classification:

HF 5823 VAN 1999

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