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Advertising principles : choice, challenge, change/ by Bruce G. Vanden Bergh and Helen Katz.

By: Vanden Bergh, Bruce G.
Contributor(s): Katz, Helen E.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, 1999Description: xxii, 582 p. : ill.ISBN: 0844229903.Subject(s): Advertising
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Includes bibliographical references and indexes.

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