University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Normal view MARC view ISBD view

Advertising campaign strategy : a guide to marketing communication plans/ by Donald Parente

By: Donald Parente.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : ryden Press, 1996Edition: 2nd ed.Description: xxi, 371 p. ill.ISBN: 9780030211140.Subject(s): Advertising campaigns | Communication in marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.