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Advertising campaign strategy : a guide to marketing communication plans/ by Donald Parente

By:

Donald Parente

Material type:

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : ryden Press, 1996.Edition: 2nd edDescription: xxi, 371 p. illISBN:

9780030211140

Subject(s):

LOC classification:

HF 5837 PAR 1996

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Includes bibliographical references and index.

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