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Promotional Strategy : Managing the marketing Communications process/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By:

Engel, James F

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Material type:

TextPublication details: Boston : Irwin, 1994.Edition: 8th edDescription: xv, 624p. : illISBN:

0256155534

Subject(s):

LOC classification:

HF5415

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Includes bibliographical references and index.

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