University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Normal view MARC view ISBD view

Promotional Strategy : Managing the marketing Communications process/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear Thomas C.
Material type: materialTypeLabelBookPublisher: Boston : Irwin, 1994Edition: 8th ed.Description: xv, 624p. : ill.ISBN: 0256155534.Subject(s): Marketing | Advertising | Marketing - Management
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.