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Contemporary Advertising/ William F. Arens.

By: Arens, William F.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, 2004Edition: 9th ed.Description: xxi, 617p. : ill.ISBN: 0072537728.Subject(s): Advertising
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5821 ARE 2004 (Browse shelf) 1 Available 33729005836528

Includes bibliographical references,index and appendices

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