Contemporary Advertising/ William F. Arens.

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TextPublication details: Boston : McGraw-Hill Irwin, 2004.Edition: 9th edDescription: xxi, 617p. : illISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Main Library On Shelf				HF 5821 ARE 2004 (Browse shelf(Opens below))				1	Available			33729005836528

Includes bibliographical references,index and appendices

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