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Communication campaign management : a systems approach/ Robert E. Simmons.

By:

Simmons, Robert E

Material type:

TextPublication details: New York : Longman, 1990.Description: xv, 237pISBN:

0801304040

Subject(s):

Publicity - United States - management

LOC classification:

HM 263 SIM 1990

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Includes bibliographical references and index.

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