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Promotion Management And Marketing Communications/ Terence A. shrimp

By: Shrimp, Terence A.
Material type: materialTypeLabelBookPublisher: Philadelphia: The Dryden Press, 1993Edition: 3rd ed.Description: xxii, 682p.: ill.ISBN: 0030767482.Subject(s): Sales Promotion | advertising | Direct Marketing | communication in marketing
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Includes bibliographical references and index

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