University Of Zambia Online Public Access Catalogue
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina.
By: Shimp, Terence .A [author].
Material type:
BookSeries: The Dryden Press series in marketing. Publisher: Mason : Thompson Learning, 2003Edition: Sixth edition.Description: xxi, 650 pages : illustrations.ISBN: 0030211131.Subject(s): Communication in marketing | Sales promotion | Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library On Shelf | HF 5415.123 SHI 2003 (Browse shelf) | C.2 | Available | 33729005255935 | ||
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Main Library On Shelf | Non-fiction | HF 5415.123 SHI 2003 (Browse shelf) | C.3 | Available | 33729005255877 |
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| HF 5415.123 FIL 2016 Marketing communications : | HF 5415.123 INT 2019 Integrated marketing communication : | HF 5415.123 SHI 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.123 SHI 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.123 STR 2008 Strategic media decisions / | HF 5415.125 LES 2014 Mining of massive datasets / | HF 5415.126 TAP 2014 Principles of direct, database and digital marketing / |
Includes index.
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