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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina.

By: Shimp, Terence .A [author].
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Mason : Thompson Learning, 2003Edition: Sixth edition.Description: xxi, 650 pages : illustrations.ISBN: 0030211131.Subject(s): Communication in marketing | Sales promotion | Advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.123 SHI 2003 (Browse shelf) C.2 Available 33729005255935
Book Book Main Library
On Shelf 		Non-fiction HF 5415.123 SHI 2003 (Browse shelf) C.3 Available 33729005255877

Includes index.

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