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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Mason : Thompson Learning, 2003.Edition: Sixth editionDescription: xxi, 650 pages : illustrationsISBN: - 0030211131
- HF 5415.123 SHI 2003
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Main Library On Shelf | HF 5415.123 SHI 2003 (Browse shelf(Opens below)) | C.2 | Available | 33729005255935 | |||||||||||||
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Book
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Main Library On Shelf | Non-fiction | HF 5415.123 SHI 2003 (Browse shelf(Opens below)) | C.3 | Available | 33729005255877 |
Includes index.
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