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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina.

By: Shimp, Terence .A [author].
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Mason : Thompson Learning, 2003Edition: Sixth edition.Description: xxi, 650 pages : illustrations.ISBN: 0030211131.Subject(s): Communication in marketing | Sales promotion | Advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415.123 SHI 2003 (Browse shelf) 3 Checked out 06/24/2025 33729005255877

Includes index.

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