University Of Zambia Online Public Access Catalogue
Marketing / Charles W. Lamb, Jr, M.J. Neeley Professor of Marketing, M.J. Neeley School of Business, Texas Christian University; Joseph F. Hair, Alvin C. Copeland Endowed Chair of Franchising and Director, Entrepreneurship Institute Louisiana State University Jr. and Carl McDaniel.Chair, Department of Marketing, College of Business Administration, University of Texas at Arlington.
By: Lamb, Charles W [author].
Contributor(s): Hair, F.Joseph [author] | McDaniel, Carl [author].
Material type:
BookPublisher: London : Thomson south-western, 2004Edition: Seventh edition.Description: xxxviii, 774 pages : illustrations.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 0324147988.Subject(s): Marketing -- Management | Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Main Library On Shelf | Non-fiction | HF 5415 LAM 2004 (Browse shelf) | 1 | Available | 33729000772579 |
Includes bibliograhical references and index.
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