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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: materialTypeLabelBookPublisher: Stanford : Wadsworth, Thomson Learning, 2001Edition: 7th ed.Description: xiv, 312 p. : ill.ISBN: 053455783X.Subject(s): Advertising copy | Advertising layout and typography
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5825 JEW 2001 (Browse shelf) 1 Available 33729005227959
Book Book Main Library
On Shelf 		HF 5825 JEW 2001 (Browse shelf) 2 Available 33729005228429

Includes bibliographical references and index.

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