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Basic marketing research/ Gilbert A. Churchill, Tom J. Brown

By: Churchill, Gilbert A.
Contributor(s): Brown, Tom J.
Material type: materialTypeLabelBookPublisher: Mason: Thomson, 2007Edition: 6th ed.Description: xxv, 593p.: ill.ISBN: 0534496059.Subject(s): Marketing- research
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HF 5415.2 CHU 2007 (Browse shelf) 1 Available 33729005852335
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HF 5415.2 BRA 2013 Marketing research : HF 5415.2 BUR 2005 Marketing Research: HF 5415.2 BUR 2008 Basic marketing research: HF 5415.2 CHU 2007 Basic marketing research/ HF 5415.2 HAI 2006 Marketing research: HF 5415.2 KEY 2021 Key marketing metrics : HF 5415.2 KEY 2021 Key marketing metrics :

Includes bibliographical references and index

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