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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr.

By: Severin, Werner J.
Contributor(s): Tankard, James W., joint aut [Tankard, James W., joint aut.].
Material type: materialTypeLabelBookPublisher: New York : Longman, 1991Edition: 3rd ed.ISBN: 0801304636.Subject(s): Mass media | Communication
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