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"This business has legs": how I used infomercial marketing to create the Peter Bieler with Suzanne Costas

By: Bieler, Peter.
Contributor(s): Costas, Suzanne.
Material type: materialTypeLabelBookPublisher: New York: John Wiley & Sons, 1996ISBN: 0471147494.Subject(s): Television advertising-United States | Infomercials-United States
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Includes index

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