University Of Zambia Online Public Access Catalogue
IMC : using advsertising and promotion to build brands / Tom Duncan.
By: Duncan, Tom.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston: McGraw-Hill, 2002ISBN: 025621476X.Subject(s): Marketing -- Management -- Marketing -- Management | Communication in marketing | Advertising-Brand name products
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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Main Library On Shelf | HF 5415.13 DUN 2002 (Browse shelf) | 1 | Available | 33729000712906 | |
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Book
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Main Library On Shelf | HF 5415.13 DUN 2002 (Browse shelf) | 2 | Available | 33729004956772 |
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| HF 5415.13 CHO 2019 Supply chain management : | HF 5415.13 CZI 2005 Marketing management / | HF 5415.13 DOL 2001 Marketing Management:text and cases/ | HF 5415.13 DUN 2002 IMC : | HF 5415.13 DUN 2002 IMC : | HF 5415.13 JAI 2004 marketing :planning & strategy/ | HF 5415.13 KOT 2001 A framework for marketing management / |
Integrated Marketing Communication (IMC)
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