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IMC : using advsertising and promotion to build brands / Tom Duncan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston: McGraw-Hill, 2002ISBN: - 025621476X
- HF5415.13 DUN 2002
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Main Library On Shelf | HF 5415.13 DUN 2002 (Browse shelf(Opens below)) | 1 | Available | 33729000712906 | |||||||||||||
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Book
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Main Library On Shelf | HF 5415.13 DUN 2002 (Browse shelf(Opens below)) | 2 | Available | 33729004956772 |
Integrated Marketing Communication (IMC)
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