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IMC : using advsertising and promotion to build brands / Tom Duncan.

By: Duncan, Tom.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston: McGraw-Hill, 2002ISBN: 025621476X.Subject(s): Marketing -- Management -- Marketing -- Management | Communication in marketing | Advertising-Brand name products
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.13 DUN 2002 (Browse shelf) 1 Available 33729000712906
Book Book Main Library
On Shelf 		HF 5415.13 DUN 2002 (Browse shelf) 2 Available 33729004956772

Integrated Marketing Communication (IMC)

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