University Of Zambia Online Public Access Catalogue
Consumers / Eric Francis Arnould, Linda Price and George Zinkhan.
By: Arnould, Eric J.
Contributor(s): Zinkhan, George M | Price, Linda.
Material type:
BookPublisher: Boston : McGraw-Hill, 2002ISBN: 0256133603.Subject(s): Consumer behavior | Consumer behavior -- United States -- Consumer behavior -- United States
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Main Library On Shelf | HF 5415.32 ARN 2002 (Browse shelf) | 1 | Available | 150296-1001 |
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| HF 5415.2 SCH 2007 Marketing researc/ | HF 5415.2 WIL 2006 Marketing research : | HF 5415.32 ADV 2014 Advertising to children : | HF 5415.32 ARN 2002 Consumers / | HF 5415.32 CAM 2015 The Cambridge handbook of consumer psychology / | HF 5415.32 CON 2013 Consumer behaviour : | HF 5415.32 COS GENDER ISSUES AND CONSUMER BEHAVIUOR |
Includes bibliographical references and index
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