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Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Material type:

TextSeries: Wadsworth series in mass communicationPublication details: Belmont : Wadsworth, 1994.Edition: 4th edISBN:

0534174728

Subject(s):

Mass media -- Research -- Mass media -- Research

LOC classification:

P 91.3 WIM 2003

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