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Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Material type: materialTypeLabelBookSeries: Wadsworth series in mass communication. Publisher: Belmont : Wadsworth, 1994Edition: 4th ed.ISBN: 0534174728.Subject(s): Mass media -- Research -- Mass media -- Research
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