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Marketing fundamentals 1997-1998 / Geoff Lancaster and Frank Withey.

By: Lancaster, Geoff.
Contributor(s): Withey, Frank | Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: CIM workbook series. Publisher: Oxford : Butterworth-Heinemann, 1997ISBN: 0750635770.Subject(s): Marketing
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The Workbook produced jointly with the CIM for certificate

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