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Sales and marketing enviroment 1998-99 / Mike Oldroyd.

By: Oldroyd, Mike.
Material type: materialTypeLabelBookSeries: The Chartered Institute of Marketing Series. Publisher: Oxford : Butterworth-Heinemann, 1998ISBN: 0750640367.Subject(s): Sales management | Sales promotion
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The Workbook produced jointly with the CIM for certificate.

Includes glossary of terms

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